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Idea: landing page attention effectiveness heatmap testing

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These following stats are for our tracking and internal use only:
SiteClicks: 68%, SegmentsViewed: 65%, Weight: 89%
ForwardChainedVisitors: 83%, LinkBacks: 74%, VerControl: 1.17

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Abstract

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Have you settled with a 1-2% Conversion Rate?

We have taken clients from a 1% conversion rate into the double digits
and we can do it for you too!

Attention Heatmap testing

Landing Page Design Optimization

A/B testing as well as MVR testing and segment optimization

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Check out our other services

We at Easy Street Interactive also offer search engine optimization,
pay per click management, website hosting as well as custom CMS
websites. We are the solution for all of your website and Internet
marketing needs.

About Conversion Rate Optimization

Conversion rate optimization (CRO) is the process of achieving a goal
of improving the percentage of visitors to the website that become
sales leads and customers ( a conversion).

Landing Page Optimization (LPO)

LPO is an important component of CRO. A landing page is a web page that
is displayed when a potential customer clicks an advertisement or
a search engine result link. Landing Page Optimization aims to provide
page content and appearance that makes the web page more appealing to
target audiences through strategies like A/B testing, multivariate
testing, attention heatmap testing and more.

Attention Heatmap Testing

We use proprietary algorithmic attention heatmap software to determine
where on the page the visitor shows the most attention, therefore
effectiveness. This solution is 75% as accurate as eye tracking
solutions costing ten times (10X) as much and is completed in minutes.

Segment Optimization

Beyond content optimization, there is segment optimization. This is
where we determine how many different landing pages are optimal for a
given campaign as well as how each should vary from the other. Factors
include audience types as well as their wants, needs and
characteristics, weekday and weekend visitors among others.

Contact us today to get your free consultation.

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Landing Page Optimization | Attention Heatmap | Segment Optimization |
About | Contact| Sitemap

Our Landing Page Optimization services are located in Manchester, NH
03102 | 603-682-3625

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